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Business Essays And How To Go About Them

Business essay is not just stating facts about a certain topic, you need to express your opinion, provide relevant example and cite numbers. In addition to this, formal language needs to be used, along with business terminology. But business essay writing can be broken down into steps to make things easier for you.

Before you begin writing, establish the purpose of your report or essay by answering the ‘essay question’.

Essay question

Different words indicate a different approach to your essays. Pay attention to the question in the title. Words like discuss, compare, illustrate, criticize, or review, will help you decide an essay writing approach.

For example, a title asking you to criticize the marketing mix of a certain brand will require you to discuss both, positives and negatives about that brand’s marketing strategy, and then provide your opinion. On the other hand, a topic that requires ‘discussion’ demands an in-depth research on a specific topic.

Research the topic

In-depth research is imperative for a compelling composition. Use your institution’s resources to access business journals or international research data base and library material.

Search for articles and case studies related to your topic. Is research by noted businesspeople or institutes available in the internet? Moreover, as per the nature of your topic, primary research can also be used.

Interviews and surveys are a great way to gain insight for your essay. Develop effective questionnaires. When conducting research, make note of all the sources. Create a list and keep it updated. Record the author’s name, title, publication year, publication city, and page number, to develop a credible reference list. This way, you can easily avoid plagiarism and share credit with original authors.

Create an outline 

Outline brings clarity to your thoughts and ideas and prevents your arguments from getting crowded with other ideas.

Bring structure to your essay with logically sequencing. An essay generally has introduction, body, and conclusion.

Jot down major points you’re going to discuss under each heading. Make sub-heading to justify each point and sequence them to a smooth conclusion.

Create an outline

Here is how you need to go about it:

  1. Introduction 

    Address the essay question and determine the objective of the essay in the introduction. This is the part where you explain the readers, your stance on a given topic and define major business terminologies.

  2. Background 

    Any idea or topic develops over time and certain changes are brought to them throughout the years. Bring your reader up-to-date with a brief background or history/evolution of the topic.

  3. Findings 

    Analyze the topic in great detail; use sources to validate your argument. Identify different viewpoints and explore all approaches. Debate on the pros and cons, if necessary, and demonstrate the depth of your research by providing a logical opinion.

    Keep in mind, your essay should have a flow, and the document needs to be divided into sections according to the nature of the argument. In the end, provide sources.

  4. Conclusion 

    Conclude your discussion with logical reasoning and summarize the essence of the entire essay. Atypically, this section is used for a final viewpoint, but you can end with a recommendation as well.

  5. List of reference and Appendices 

    Business essay requires citation; use referencing styles highlighted by your institution and list them in an alphabetical order. Add charts, graphs, and images in the appendices and cite them in your text.

  6. Proof-reading

    One small error can reduce the credibility of your work. Check the first draft thoroughly and make necessary rectifications before printing the final draft.

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